La Universidad del Rosario organiza Conferencia Internacional
UNESCO hace llamado a contribuciones para la conferencia académica sobre seguridad de periodistas 2022 2 al 4 de mayo de 2022, Uruguay Llamado a Contribuciones
Upgrade Content Creation CapabilitiesFueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape. However, the transformation still required across the industry is significant, involving far-reaching changes to consumer products companies’ growth models and the largest buckets of their discretionary spending. And it’s urgent, as consumers and new competitors are moving faster than incumbents can react.
What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology.The consumer journey has fundamentally changed, and so has the role of the brand manager. Once guardians of the brief to agencies, today they must lead hands-on content generation, data management.
“I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.” DAVID OSWALD